ABOUT US

Who we are

Girl, we get it- the struggle is real. Waking up in the morning is hard enough without having to add an extra hour just to keep your hair and makeup on point. At Softglam, everything from the lash services we offer to the products we sell will give you the freedom to hit that snooze button by simplifying your beauty routine and making it effortless. Whether you want to look glamorous every day or are just an everyday woman wanting to look and feel beautiful, we’ve got you covered. So throw away that mascara and let us take hours off your daily beauty routine and give you the ability to truly say #iwokeuplikethis.

A little about the owner

My name is Sophia Tran, I’ve been in the beauty industry for almost a decade. From working retail at a beauty counter in a department store to working in the financial district in San Francisco, I was able to see that women of all types had the same desire: to look and feel beautiful with minimal effort. At that point, I was just doing lashes as more of a hobby than anything else. I would do them on my friends and family because I truly enjoyed making women feel beautiful and liberated. Once my father got sick, however, everything changed. I had to quit my full-time job to take care of him. This gave me the time to focus even more on that hobby which then made me realize how passionate I was about it. My clientele expanded and before I knew it my business started to grow. It was then that I decided to take this hobby and turn into what I do every day.

Why did you decide to open Softglamour Lounge?

I opened this shop because I wanted my clients to feel comfortable and welcome. This is meant to be a relaxing experience and I want you to feel taken care of throughout the whole process- from beginning to end.

How did I create the Soft Glamour Brand? What is Softglamour?

We’ve realized through working with many clients that women don’t always want to look like a Kardashian- they just want to look like the most beautiful versions of themselves. They also don’t want to nor do they have time to spend hours perfecting that “no makeup, makeup” look every morning. We wanted to re-define the concept of “glam” and have it apply to everyone. You can still look like yourself and look glamorous at the same time. We want women to know that lash extensions can just simply enhance your natural look without seeming like too much, and that they aren’t just for celebrities and makeup artists- they’re for all women.