ABOUT US

Girl, we get it- the struggle is real. Waking up in the morning is hard enough without having to add an extra hour just to keep your hair and makeup on point. At Softglam, everything from the lash services we offer to the products we sell will give you the freedom to hit that snooze button by simplifying your beauty routine and making it effortless. Whether you want to look glamorous every day or are just an everyday woman wanting to look and feel beautiful, we’ve got you covered. So throw away that mascara and let us take hours off your daily beauty routine and give you the ability to truly say #iwokeuplikethis.

We’ve realized through working with many clients that women don’t always want to look like a Kardashian- they just want to look like the most beautiful versions of themselves. They also don’t want to nor do they have time to spend hours perfecting that “no makeup, makeup” look every morning. We wanted to re-define the concept of “glam” and have it apply to everyone. You can still look like yourself and look glamorous at the same time. We want women to know that lash extensions can just simply enhance your natural look without seeming like too much, and that they aren’t just for celebrities and makeup artists- they’re for all women.